Attitudinal Segmentation using Transaction Data
A large Australian retail bank aimed to: Optimise use of their marketing resources and Increase cross-sales of products to their existing customers.
Customer Analytics for Campaign Success
A Philippines Telecommunications giant needed to build a platform to increase the effectiveness and efficiency of its CRM campaigns and planning process.
Real Estate Sales Prediction
Predictive Analytics Boosts Real Estate Listings and Sales. Increase your sales and maximise marketing efficiency using predictive customer analytics.
ANALYTICS FOR COMPETITIVE ADVANTAGE
Do you want to use your Big Data and Analytics to get you ahead in the market – but don’t know where to start? The Big Data Strategy and Analytics For Competitive Advantage is a practical guide that will give you guaranteed business results.
CBA increased sales conversion rates by nearly 20%, quickly and effectively. The propensity model successfully reduced the lapse rate by 60% in the top 1% at risk of lapsing.