Customer Intelligence

Customer Segmentation

Segmentation is a good place to start in understanding and relating to your customers. We create customer segmentations by allocating similar customers into groups – perhaps by needs, behaviour or lifestyle, depending on the business need.

After that we profile each segment by customer features to find out why they are different. As a result, we define findings, business implications and then marketing opportunities to influence each segment. We then create a reporting structure around the segments so that customers can be tracked. By monitoring how customers react to the marketing initiatives taken, it can be seen what works and what doesn’t.

After segmenting your customers you will be able to proactively 'work' your database yourself and continually test, execute and monitor innovative marketing initiatives.

Other Projects on Customer Data

Each of the following can be performed as an individual project – or as part of the above projects:

• Setting up your Customer Database for Best Practice Direct Marketing
• Customer Mapping and Demographic Analysis
• Targeted Lead Generation for more good customers