Campaign Planning

Campaign Pre and Post Analysis

We help many organisations by analysing their customers for campaign targeting and personalizing the communication through improved customer understanding. We then measure the results and return on investment to ensure knowledge is gained from the exercise – and used to make improvements for the next campaign.

In working with one customer for the first time, we:

• Increased net profit by 30%
• Increased gross income by 23%
• Increase average response rate by 58%
• Reduced the number mailed by 20%

Response Modeling

How can you identify which customers are most likely to respond to your campaign? How many should you contact in order for your campaign to be profitable?

By learning from data on past customer behaviour, we create models that order customers from 'Most Likely' to 'Least Likely' to respond. We then analyse the number of customers to be contacted until we find the optimal profitability.

For one client, a campaign using customers selected by a model improved response rates by over 400%.