Let us inspire each other

Learning by working together

At BusinessMinds we bring experience to our co-operation with our clients and we also always learn from each new project. We are eager to share our knowledge. This pages show some of the ideas and thoughts we have put to paper. Feel free to read and discuss with us.

 

Case Study - Attitudal Segmentation using Transaction Data

A large Australian bank achieved an understanding of the factors that indicate customer satisfaction and strategies were developed to strengthen the relationship of a customer with the bank. Read more

Case Study - Reporting and Marketing Datamart Creation

Highly personalised, targeted appeal strategy resulted in

  • 75% increase in average donation
  • 45% increase in Net Income
  • High Return on Investment - up to 7 times the cost of the appeal
  • 20% reduction in number of items mailed
Read more



Case Study - Red Cross Campaign Analysis and Wealth Screening

Several hundred names were identified of people likely to have capacity to give at higher levels than their donation history had indicated. These donors can now be moved to a higher level of direct marketing communication, or moved into a more personal major gift approach. Read more

Case Study – Prediction Attrition

The propensity model had a 60% success rate in the top 1% ranked as about to close their account. The bank now has a process to identify customers who are about to close their account, weigh up the amount of marketing spend that should be applied to retain the customer – and all with enough time to intervene to convince the customer not to close the account. Read more




Case Study - Segmenting Credit Card Customers

The bank now has an understanding of the profile of its credit card portfolio, the effect that different marketing campaigns have on the behaviour of customers using their cards and the resulting profitability. The bank is now equipped with many innovative targeted marketing opportunities that can be executed. The results and effect of marketing initiatives on profitability can now be measured adding to the bank’s knowledge. Read more


 

Newsletters

BusinessMinds' newsletter is published 4 times per year. Click here to subscribe.

Issue 9, April 2011

The GFC is supposed to be over - but no-one told the Australian consumer. After a brief resurgence in the middle of 2010, consumer confidence level continually dropped to a low of 104.5 in January 2011 and then rose slightly to 106.6 in February 2011. David Jones just announced a 1.1% quarterly reduction in sales. Discount sales abound - but still don’t seem to be invigorating any sales. Click here to read the newsletter.

Issue 8, July 2010

BusinessMinds Australia Merges with Prophet Analytics. We are bridging the gap - from data strategy to advanced analytics. BusinessMinds and Prophet Analytics have merged and moved into new offices at 189 Kent St, Sydney. Click here to read the newsletter.

Issue 7, March 2009

This issue features an article on metadata in the real world. It covers news from a range of events. A grim statistic presented at the Financial Back Office conference, which BusinessMinds chaired, was that the New York Stock Exchange Dow Jones Index dropped 89% during the Great Depression and could do the same again. At the TDWI meeting we heard about Westpac’s GDW storage solution which reduced cost and increased storage by 16% and 46% respectively. We also include notes on Gartner’s BI and Information Management Summit and ACS ‘BI Market Trends’. There are several meetings, technology sessions and conferences for your diary. Click here to read the newsletter.

Issue 6, December 2008

Features the DW2.0 Conference and our private session with Bill Inmon. We also provide our perspective on risk and compliance management in the context of the financial crisis, as well as our usual notes from a range of events, including DAMA, TDWI, Microstrategy Open Talk and our Christmas party!  Click here to read the newsletter.

Issue 5, September 2008

Features our work at the University of Newcastle, our presentation at the Microstrategy BI symposium, and lots of news from the SAS Forum, including presentations on Macquarie’s Climate Change Investment; CBA’s Financial Crimes Platform; Zurich’s Customer, Channel and Product Profitability; and Vodafone’s Precision Marketing.  News from the Microstrategy BI symposium includes notes on spatial BI at Guy Carpenter & insights into enterprise BI from the keynote speaker.  We include write-ups of DAMA, TDWI and our efforts in the City to Surf!  Click here to read the newsletter.

Issue 4, August 2008

Features our presentations at Ark Conference (with Metcash & 3 Mobile) and the Australian Computer Society (BICC –what, how, don’t!). We include write-ups of SNUG, TDWI and horse-back riding. Click here to read the newsletter.

Issue 3, May 2008

Features results of a survey to investigate enterprises’ attitude towards Business Performance Management (BPM) and BI, as well as a summary of BusinessMinds’ presentation on BPM at the Australian Computer Society. Click here to read the newsletter.

Issue 2, November 2007

Features an end-user perspective on the consolidation in the BI tools market and reviews recent BI events (Cognos, MicroStrategy, SAS).  Click here to read the newsletter.

Issue 1, July 2007

BusinessMinds' first newsletter in Australia. Celebrates our first year in Australia and features our review of Marcus Evans' 8th annual BI conference. Click here to read the newsletter.  

 

 

 

 




Business Intelligence Magazine

BusinessMinds have developed a Business Intelligence magazine. Here you can find and read about other companies’ experiences, and articles on what to be aware of when working with Business Intelligence.

Click here to order