CBA increased sales conversion rates by nearly 20%, quickly and effectively. The propensity model successfully reduced the lapse rate by 60% in the top 1% at risk of lapsing.
BusinessMinds delivers value through Analytics and Data Services. We help you optimise and develop your business based on insight. We assist you to identify, plan, select, develop, implement and take action based on successful analytics and data solutions.
Hype around Big Data is not new. Less obvious in all the hype are the business advantages to be gained from Big Data. With our data scientists, we help you define tangible business benefits and implement PoCs.
Business Intelligence and Analytics
Getting the right information to the right people at the right time is still the goal of business intelligence. We provide easy-to-use self-service BI capabilities and analytics directly to mobile devices and applications as well as visualisation tools such as Tableau and Microsoft.
Understand Your Customers
We help you send your customers personalised messages with offers they love – and respond to! Increase your bottom line through targeted cross-sell and up-sell. Identify your best customers – and make them stick to you. Make a difference in your direct marketing!
Our industry experience includes Airline, Banking and Finance, Charity, Education, Government, Health and Pharma, Hospitality, Retail and Distribution, Telco, Insurance, Superannuation, Utilities.
Process Performance and Data Management
Data is the foundation and an asset for most successful businesses. We provide data governance, data quality, master data management, data modelling and data integration solutions and advice.
With Performance Management we help you understand what drives cost and value, so you can allocate resources appropriately and know where to make improvements.
We help you link your insights to action in your organisational processes in order to gain value, which is vital. You can no longer rely solely on gut feeling, and you can’t afford to bet heavily on every segment and channel.